Advertising and Cookie Policy
Effective December 1, 2021.
This policy explains how cookies, mobile advertising identifiers, and similar technologies are used on our website and apps (together, “Nicity” or our “Services”).
What are cookies?
Cookies are small text files which are sent to your device (computer, laptop, smartphone, tablet) by the website you visit. Cookies are stored on your device in your browser’s file directory. Cookies and similar technologies (such as pixels, tags, web beacons, software development kits (“SDKs”) and local browser storage technologies) enable operators of websites or apps to recognize your device and collect information from it when you interact with them. Your browser sends these cookies back to the website each time you revisit it so it can recognize your device and improve your user experience. Cookies are also used to make the advertising you see online more relevant to your interests.
2. What is a mobile advertising identifier?
Most phones and tablets include a mobile advertising identifier (e.g., an IDFA on iOS and an ADID on Android) which allow Members to match their data to the user behind an impression. This promotes effective remarketing, frequency capping, and conversion tracking on mobile inventory. This is generally used for personalizing advertising and measurement of advertising campaigns.
3. Who places cookies on my device?
Cookies set by the websites you visit are called “first party cookies” (i.e., cookies placed by Nicity). Cookies set by other parties are called “third party cookies.” Third party cookies enable third party features or functionality within the site, such as site analytics, advertising and social media features. The parties that set these third party cookies can recognize your computer or device both when it visits the site/app in question and also when it visits certain other sites/apps. We do not control how these third parties use your information, which is subject to their own privacy policies. See the table below for details of the use of third-party cookies and similar technologies on Nicity.
4. Cookies used by Nicity
The cookies used on our Services are categorized as follows:
● Strictly necessary cookies
● Functional cookies
● Targeting cookies
● Performance cookies
Strictly necessary cookies. These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in/ You can set your browser to block or alert you about these cookies, but some parts of our Services will not work and we will not be able to guarantee how the security on our Services will perform during your visit.
Functional cookies. These cookies enable the Website to provide enhanced functionality and personalization. If you do not add these cookies, then some of our Services may not function properly.
Targeting cookies. These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.
Performance cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. If you do not allow these cookies, we will not know when you have visited our site.
Nicity uses both session cookies and persistent cookies:
● session cookies are used to identify you during a particular visit to Nicity. Session cookies expire after a short time, or when you close your web browser or app after using Nicity.
● persistent cookies are used to identify you over a long period of time. (For example, if you asked us to keep you signed in, we would use a persistent cookie for that purpose.) Persistent cookies remain on your device for a period of time specified in the cookie.
We use both first and third party cookies to operate, understand and improve Nicity, specifically:
● To authenticate you and secure our Services: We use cookies to monitor login, session and status data. This allows us to know, whether you are logged in.
● We use cookies to remember your settings and preferences. For example, to remember your language preferences.
● To carry out analytics and research: We use cookies to understand your use of Nicity and how we can improve. For example, we use cookies to track what pages you visit and whether you open emails we send you.
● We use cookies to personalize your use of Nicity’s services, including to serve you personalized advertising that may better suit your needs.
● For fraud, trust and safety, and investigations: We use cookies to keep the Services safe, including to detect and prevent fraud and conduct investigations.
5. What third party cookies are used on Nicity’s services?
A number of third party cookies are set on Nicity, some of which depend on how you use our Services. The following types of third party cookies may be set when you use Nicity:
● Social media login cookies: these cookies are set by a range of social media services that we have added to the Site to enable you to share our content with your friends and networks.
● Analytics cookies: We use analytics cookies to collect traffic data to help us analyze how Members and Visitors access and use Nicity’s services.
● Advertising cookies: Our Services allow third party advertising companies that we work with to use cookies to collect information about how your usage of Nicity and other sites and services. These companies use the information they collect to show you ads of your interest on Nicity and elsewhere, and to measure how the ads perform.
● Third party cookies from content shared by Members: Members may share content on Nicity that originates from a third party website or service, and that third party website or service may set its own cookies when you interact with that content. For example, if a Member posts a video from YouTube on Nicity, YouTube may set a cookie when you click to watch the video.
● Pixels: Our advertising partners may use pixels or similar technology to measure the performance of the advertising posts or other products they use. A “pixel” is a tiny piece of code, invisible to the user, placed on a webpage or in an email and used in combination with a cookie, to link a given activity or impression back to the user; the advertiser includes it in its content so it can measure whether our Members interact with that content. We may set our own pixel on an advertiser’s website so we can measure whether our Members found the advertiser’s content effective or interesting, by determining whether the sponsored post prompted Members to take advantage of the advertised offer. This information helps us assess whether sponsored posts and other advertising offers are relevant and interesting to our Members and successful for the advertiser.
● SDKs: We and our partners and service providers include SDKs in the Nicity apps. SDKs include third party code and allow us to understand how our app is used and what actions occur in relation to the app, including when a Member signs up or logs in. SDKs are also used for advertising purposes including for measurement, personalization and to create similar audiences to advertise to.
These cookies, the third parties that set them, the purposes of such cookies and the means by which you can opt out, are listed in the table further below.

Third Party
Privacy Policy
Purpose
Your Choices
Apple
Apple Privacy Policy
Analytics
Apple Opt Out
Amplitude
Amplitude Privacy Policy
Analytics
Amplitude Opt Out
Facebook
Facebook Privacy Policy
Advertising
Facebook Opt Out
Google
Google Privacy Policy
Advertising (Google Ad Manager and Google Marketing Platform)
Google Opt Out
Google Analytics
Google Privacy Policy
Analytics
Google Analytics Opt Out

6. Can I withdraw of use of my information for third party personalized advertising?
Yes, here is how:
● Browsers. You may restrict the use of cookies by selecting the appropriate settings in your browser. However, limiting or refusing cookies may affect your ability to use Nicity’s services. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, please visit www.allaboutcookies.org.
Some advertising networks offer you a way to withdraw of targeted advertising. For more information, please visit the Digital Advertising Alliance at https://www.aboutads.info/choices or the Network Advertising Initiative at https://optout.networkadvertising.org (for US Members) or the European Digital Advertising Alliance at http://www.youronlinechoices.eu (for EU Members).
● Mobile apps. Your mobile device may include a feature that allows you to withdraw of some types of personalized advertising using your mobile advertising identifier, such as the “limit ad tracking” option in your iOS or Android device’s privacy settings. Visit the Network Advertising Initiative’s mobile choices page for more information. The Digital Advertising Alliance also provides a mobile app called AppChoices that lets you opt-out of interest-based advertising from participating advertisers.
● Third parties. Some of the third party advertising partners that we work with offer withdrawal mechanisms, as listed in the table above. Since we do not control any of these opt-out links, we are not responsible for the availability or accuracy of these mechanisms.
Using these opt-out services will not prevent you from seeing all ads but may make the ads you do see less relevant to you. You will also need to set these opt-out preferences on each browser or device that you use.
8. Changes to this policy.
As our business changes constantly and our cookie policy can also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take all reasonable steps to notify you in advance as required by applicable law.
9. Questions.
For more information about how we collect, use and share your information, please see our Privacy Policy. If you have any questions about our use of cookies, please contact us online or at hello@nicity.com. You can also reach us at the address listed in our Privacy Policy.